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Berry Gordy Jr. started his own record label Motown. Motown grew quickly within a few years to be the major force in the pop industry as artists and songs were all selected on the basis of having crossover potential. Gordy also hired outside talents such as Maxine Powell, and Charlie Atkins to polish the appearance and style of their artists. Jerry Wexler of Atlantic records worked with STAX records to bring Aretha Franklin into the pop scene, later followed by Otis Redding.

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Bob Dylan was becoming a major star. His lyrics hit a chord with other musicians, and his style was widely adopted. Across the Atlantic the Beatles were creating their own style of music. Music writing styles of both became the major influence of pop music from then on. Force of their talents are featured in this episode.

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Lieber and Stoller and other song writers like Carol King were situated at the Brill building in NY writing hits for black singers. Aided by these talented writers, black musicians were starting to crossover into the main stream American music scene. Brian Wilson of the Beach Boys and Phil Spector wrote and produced their own music. They collectively established that song writers can have full creative control over their music. West coast rock scene was also emerging with the advent of "Surf" music.

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After World War II, black music was mostly still segregated. Blacks had their own radio stations, and their independent record labels were putting out blues music. Few white folks listened to black music on these records and radio stations and liked them for what they were. Fats Domino was the first black musician to crossover in a major way with his boogie based style and non-threatening persona. Little Richard and Chuck Berry were crossing over with their unique blend of boogie woogie, and country music influence. Sam Phillips of Sun Records was recording black blues musicians but couldn't get the crossover hit he was looking for until Elvis Presley walked in his door.

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Records of blues men like Muddy Waters found their way by merchant seamen to port cities such as New Castle in Britain which influenced young kids like Eric Burdon, Keith Richards, Mick Jagger, Brian Jones, Jimmy Page, Jeff Beck, Eric Clapton in a major way. Alexis Korner started his own band and a club which became the breeding ground for future bands like the Stones and the Cream. One of these musicians, Chas Chandler becomes a producer, and offers Jimi Hendrix a contract in England. Hendrix later breaks big at the '67 Montrey Pop Festival.

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The 60s were coming to an end and major experimentation with drugs was invading the culture. "Sex, drugs and rock n roll" was the way of life then. San Francisco was the Mecca for the drug culture. San Francisco bands like the Grateful Dead and Jefferson Airplane found their way into rock's mainstream. This culminates with Woodstock where half a million people came to the concert and other at Altamont Speedway near San Francisco where the Stones were to give a free concert. Altamont ended in death and violence which brought an end to the '60s.

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Lou Reed and his group the Velvet Underground were doing theatrical rock as part of Andy Warhol's stage act. Theatrical rock was coming into the scene with them and another cross dressing pop star David Bowie. Initially Bowie didn't make it big in the America but few years later he finds a much more receptive audience as America was getting used to their own cross dressing rockers like Alice Cooper. Cross dressing and "Glam" continued, and rock concerts turn into a full blown stage production.

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James Brown starts a new type of rhythm and blues called Funk which carries a big beat on the first note of the bar. Funk music finds its roots in black music as Sly Stone, George Clinton and others join the mix. This episode documents the rise of Funk music as it becomes part of the pop culture in the '70s.

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The Ramones, Blondie, and the Talking Heads all had their start at the CB GB's. The scene influences a clothing store owner from Britain who took some of this idea back to London and presented at his shop. A few kids approached him telling him that they wanted to start a band. This band was to become the Sex Pistols which would along with Clash, become the center piece of Punk music. Punk music didn't really find footings in affluent middle class America, it was Reggae music from Jamaica that did that. In this episode, Rasta music's influence is explored. After ten years of Punk music, another type of music from the streets called "Grunge" takes shape in America.

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In New York, dance music scene was going strong. A local DJ later named Grand Master Flash finds out that if he played certain portions of the record repeatedly, the crowd will get excited. He would incorporate this into his style which will eventually become Hip-Hop. Other rap artists started to arrive on the scene including an all white group - the Beastie Boys. MTV which was somewhat anti-black at the time started to have segments on rap which were a big hit, indicating that rap music had come into the mainstream pop culture.

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